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Molipop Logo Sketches

Molipop Creative Brief

Objective:

To construct a distinct, recognizable, and coherent brand identity that will connect multiple possible traffic sources to her Etsy shop.


Message:

Molipop creates fashionable handmade comfort accessories with a retro-modern aesthetic


Market Information:

Target market is primarily women, ages 20-40, who shop online and are seeking unique handmade items

Distinguishing Characteristics

  • Designs balance style and comfort
  • Offers customization
  • Uses quality materials

Creative Considerations:

Need a versatile logo that can be ammended to different dimensions (ie. etsy banner, facebook banner, avatars, blog links) without compromising cohesiveness and recognizability 

Tone:

  • retro-modern
  • comfortable
  • sweet
  • approachable

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