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Alex Mau

All Things Entertainment.

26

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Module 3 of 5: Getting Yourself Out There With Content Marketing

Defining Your Avatars or Ideal Audience

Gender/Age: Male 25-30
Ethnic background: Caucassion
City/State: New York, NY
Education: College graduates
Income level: $40,000
Job status: Employed but not not working in film industry
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Favorite books: Sci-fi and fantasy related books and Cinefex magazine
Favorites blogs: Giant Freakin Robot, Behind VFX, Screenrant, IO9 and Fantasy Faction.
Authorities they trust: Wil Wheaton, Zack Snyder, James Cameron, Joseph Gordon-Levitt, Guillermo del Toro
Newsletter: Bloggers’ newsletter
Favorite Social Media Tools: Twitter, Facebook and Google Plus
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Their biggest problem they need to solved?
They are finding difficulty to locate ‘Legitimate’ official behind-the-scene video/footage for their favorite movies on the internet.

Their biggest character flaw:
Not being sociable with others

They are motivated by success.

What does the perfect solution look like to them?
A one-stop easy access to the information they look for.

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Getting Yourself Out There With Content Marketing


Three keyword niches:

1. FILMMAKING
How to break into the film industry
http://www.workingpa.com/how-to-break-into-the-film-industry/

Lincoln
http://www.filmthreat.com/reviews/56760/

Ang Lee Opens Film Studio
http://www.thewrap.com/movies/blog-post/ang-lee-opens-film-studio-life-pi-his-native-taiwan-64551

2. VISUAL EFFECTS
Dead life sci-fi short film in the making
http://fiveknights.wordpress.com/2012/10/16/dead-life-sci-fi-short-film-in-the-making/

iPad Mini: Price, Release Date, Features and New Apple iMac
http://community.digitalmediaacademy.org/18706-ipad-mini-price-release-date-features-and-new-apple-imac?utm_source=rss&utm_medium=rss&utm_campaign=ipad-mini-price-release-date-features-and-new-apple-imac

We Are 17: Kiss TV & BBC India
http://motionographer.com/2012/11/10/we-are-17-kiss-tv-bbc-india/?utm_source=rss&utm_medium=rss&utm_campaign=rss

3. Movies
Around the World Roundup: ‘Skyfall’ Adds Incredible $156 Million Overseas
http://www.boxofficemojo.com/news/?id=3562

At the Box Office, it is a James Bond Weekend
http://artsbeat.blogs.nytimes.com/2012/11/11/at-the-box-office-its-a-james-bond-weekend/?partner=rss&emc=rss

(video) SNL Anne Hathaway Les Miserables Monologue
http://bitly.com/Uwd1kA

But these visual effects related references produced zero result. SIGGRAPH (it is vfx conference),  Green-screen, Maya, Cinefex (this is a premiere vfx magazine) and Behind-the-scenes. 
What did I do wrong using Alltop??

 

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