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Modern marketing of magical me

I am a strategic sales and product marketing leader with extensive experience in strategy, promotion, new product launch and project management in insurance, health analytics and wellness industries.  

I leverage a unique combination of analytical research skills with the ability to summarize volumes of data into salient conclusions for decision-making.  I am a passionate curator of voice of market.  This, coupled with promotional sales capabilities, enables me to pinpoint and execute what's needed in the manufacture to market process.  

I am proficient in the A to Z's of new product launch from concept to go-to-market, including testing, naming, value proposition development, messaging, positioning and campaign execution. 

Accomplishments include:

New Business Development

  • Sales lead generation efforts resulted in ~150% achievement of goal realized in first 6 months and evenly maintained through execution of high value engagement tactics. 
  • Nurture campaigns consisted of monthly topical webinars with time-sensitive offers and/or telemarketing follow-up resulting in decrease in sales cycle from 24 to 18 months.
  • Retention goals and enhancement sales buoyed by delivering annual client-centered regional events producing 25% uptick in consulting proposals and client attributing event attendance to higher satisfaction within annual client survey.

New Product Launches

  • Executed successful launch using pragmatic spend approach, leveraging in-house resources for business intelligence, external concept testing and naming process.
  • Acted as curator of value directing one key agency for developing value proposition, positioning, and go-to-market material resulting in swift demand that caused 15% increase in year1 sales forecast.

Project Management

  • Worked cross-functionally with corporate, sales, product and marketing to install employer channel site within in-house KnowledgeInformationCenter. Identified owners, migrated content and effectively communicated launch of new site in complete manner and with on-time delivery.

I am seeking a leadership role that takes full advantage of my skills.  I relish the opportunity to roll up my sleeves and get to work strategically planning and growing your business.

www.linkedin/in/lgrovesmarketer

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