Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Jason Matheny

Head of Design at Modern Misfit Classic Genius

32

5

Modern Misfit Classic Genius

Modern Misfit Classic Genius [MMCG] is a living idea that uses design as an avenue to inspire thinking, leading, and influencing by encouraging you to...

Embrace the Misfit & Become the Genius.

The Values of MMCG: Passion, Loyalty, Intelligence, Confidence & Humility

-----

Website: http://www.TheMisfitGenius.com

Facebook: http://www.facebook.com/TheMisfitGenius

Instagram: http://www.instagram.com/TheMisfitGenius

Twitter: http://www.twitter.com/TheMisfitGenius

Tumblr: http://www.TheMisfitGenius.tumblr.com

-----

MMCG wordmark:

Misfit Genius Clothing logo:

Embrace the Misfit // Become the Genius wordmark:

Images from our Brand Style Guide:

View full Style Guide here: 

http://www.scribd.com/doc/161568717/Modern-Misfit-Classic-Genius-Brand-Style-Guide

Extra Credit: Five different languages - Japanese, French, Arabic, Turkish & German

http://youtu.be/vgOntJ6ickI

Logo application: Buttons

Logo application: T-Shirt

Logo application: Billboards

Misfit Genius Customer Profile:

The struggle of life provides one with the strength to progress. Understanding of this struggle strengthens one’s values.  MMCG focuses on individuals who have found value in their lives due to past or current struggles they have overcome or are enduring.  In turn, this experience ignites confidence in their belief that dreams can become reality. 

Demographic

  • Age - focuses on individual between the (16 – 25) years of age.
  • Gender – Male and Female
  • Income – Between $10,000 - $100,000

Psychographic

  • Self-aware Individuals – They understand who they are, embrace it and use their talents to accomplish their dreams.
  • Creative Individuals – Those who think outside of the normal and see the world different.
  • Inspirational People – Those who love to motivate others to achieve their goals.
  • Deep Thinkers – Those who often think about how to develop or make things different yet better for positive reasons
  • Community Activist – Those who take pride in their community and work to make it better for others.

Behaviors

  • Music Enthusiast – Those who appreciate intelligent lyrical content and aren’t constrained to one genre of music.
  • Sports Fan – Those who enjoy the competitive nature of the sport and its direct relation to life.
  • Art Enthusiast – like eccentric eclectic art that expresses uniqueness, but still have a clean feel to it. Those who attend art exhibits, shows, poetry slams, etc.
  • Food/restaurant enthusiast – Those who enjoy unique foods and restaurants with custom menus that provides unique experiences.
  • Fashion Forward – Individuals who like clothing and have an edgy yet classic style Prefer form - fitting clothing, clean design, Pay attention to details (i.e. shoes, pocket square, etc.)
  • Readers – Enjoy reading books and gaining knowledge. Those who like creative fictional books, with historic references, documentaries, and motivational stories.
    • Fiction & Literature – Keeps them creative by opening their imagination.
    • History – They want to gain knowledge from the past
    • Biographies – They enjoy studying other individuals who are doing or have accomplished the goals or similar goals.
    • Motivational – Its refreshing to get a new perspective and gain a spark of inspiration
    •  Art Entertainment – Keeps them loose not to serious
    • Business & Personal Finance – They want to understand how to succeed and manage money.

  Hangouts

  • Coffee Shops  - Enjoy unique social environments
  • Clothing boutiques – Prefer not having shopping at local boutiques with small batch unique products instead of mainstream.
  • College Campus – Are furthering their knowledge  
  • Concerts – Enjoy music
  • Festivals – Enjoy social environments
  • Art exhibits shows, poetry slams, etc.

Offline

Books

  • Fiction & Literature – Keeps them creative by opening their imagination.
  • History – They want to gain knowledge from the past
  • Biographies – They enjoy studying other individuals who are doing or have accomplished the goals or similar goals.
  • Motivational – Its refreshing to get a new perspective and gain a spark of inspiration
  • Art Entertainment – Keeps them loose not to serious 

Magazines

Newspapers 

Online

Blogs

Social Networks

Online Search

Clothing brands

Inspirational talks

Where do they begin research?

Search engines: Google, Bing

Social Networks

Fashion blogs

Problem & Needs

Products with meaning

Stylish products

Price worthy products

Quality products

-----

Collection: The Values of MMCG

http://youtu.be/bn7ZneZNB_k

Theme: The development of the brand has been a liberating process.  It has endured a roller coaster ride of emotion, showing resilience through all the highs and lows. Intense critiquing has allowed us to create something authentic with real value. Not a gimmick or a façade, but a concept that can unlock the greatness hiding within all individuals.  Our journey began with the examination of our personal development.  As looked at our foundation, we discovered that five prominent Values have allowed us to stand strong and continue to pursue our dreams.

This collection is based on our five brand Values.  We have taking our foundation and created designs to represent each Value. These shirts will encourage individuals to have the Passion to Embrace, the Loyalty to Become, the Intelligence to Think & the Confidence to Lead.  All the while, remaining Humble enough to accept positive Influence.

Materials: 100% ring-spun cotton t-shirts, 50% cotton / 50% polyester sweatshorts & five-panel mesh hats

Colors: Passionate Red, Loyal Blue, Intelligent Grey, Confident Black & Humble White

Product designs:

Product shots:

Kia Soul application:

 

Modern Misfit Classic Genius is a living idea that uses design as an avenue to inspire thinking, leading, and influencing by encouraging you to...

Comments

Please sign in or sign up to comment.