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Erin Nicole

Creative little nugget stuck in FLA.

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Mockingbird Logo

Made a list of animals I could use as my logo mark, which consisted of the following:

  • Narwhal
  • Sloth
  • Sea Turtle
  • Sea Otter
  • Owl
  • Slow Loris
  • Hummingbird
  • Mockingbird

To help narrow this down, I decided to go with the state bird of Florida, the Mockingbird. 

Found a few different photos online showing the movement of a Mockingbird, but after trying to sketch out a few of those, I found myself gravitating towards this photo.

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The only problem I ran into while trying to sketch was no access to a working printer. So I had to try and sketch with a sheet of tracing paper over my ipad, which worked for a bit, till the picture would move around or change size, but I made it work!

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Was tempted to add more details in the feathers, but decided against it to keep a minimalistic logo design. Since I kept out the feather lines, I wanted to include other elements to portray movement with the wings, so I fanned them out and added the variant in colors.

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Not sure if I would add too much more color to this, but for now, I at least have a 4-color logo and outlined logo. But I'd still like to see what else I can do with it. Definitely a one color version, and seeing what it would look like with text, along with what these version would look like on different materials.

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