Share 2 publications or magazines that you would love your business to be featured in. And then start building a relationship with them.
For me I would love to be featured in a UK parenting magazine called Gurgle with some of my products from the Miss Printables shop.
This is the step we are working towards - to create your social media and marketing plan. Writing it out over the course of a week will help you focus and keep track. Remember to adapt, as you find out what's working and what's not.