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Minimal Penguin Logo

Wow, such a wonderful class! Taught me a different way to design a logo mark. I'm still trying to wrap my head around the gridding process as well as reducing a logo mark to its simplest form but I'm really glad I took this class.

For the animal logo mark, I chose the Emperor Penguin. I was hoping to really reduce the logo mark to its most basic form with only one color. It was definitely a challenge to get to this point.

I hope to do more animal logo marks in the future. That's really the only way to get comfortable with this method is by practicing. There's no magic formula. Graphic design is all about doing. The lessons taught in this class has proven invaluable and hopefully I can incorparte into future client's logos.

Moodboard:

Sketching:

Refining:

Final:

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