Mind Over Minimalism

Mind Over Minimalism - student project

Final Project

Mind Over Minimalism - image 1 - student project

Mind Over Minimalism - image 2 - student project

Mind Over Minimalism - image 3 - student project

Mind Over Minimalism - image 4 - student project

Mind Over Minimalism - image 5 - student project

Mind Over Minimalism - image 6 - student project

Mind Over Minimalism - image 7 - student project

Mind Over Minimalism - image 8 - student project

Content Outline

1. Brand Essence + Brief Highlights/Moodboard

2. Guidelines:

* Logo Usage and Lockups

* Color

* Typography

3. Graphic Elements and Applications

* Etsy

* Lookbook

Mind Over Minimalism is a minimalist jewelry (currently exclusively rings) company based out of Brooklyn, NY that I developed a brand and small scale buildout for. Below are examples of my work during the development and build out process:

Mind Over Minimalism - image 9 - student project

Mind Over Minimalism - image 10 - student project

Mind Over Minimalism - image 11 - student project

Mind Over Minimalism - image 12 - student project

Mind Over Minimalism - image 13 - student project

Mind Over Minimalism - image 14 - student project

All Brand Development, Design and Photography by Jena Buckwell.

Jena Buckwell
Vegetable Grower / Nature Lover