Jena Buckwell

Vegetable Grower / Nature Lover

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Mind Over Minimalism

Final Project

Content Outline

1. Brand Essence + Brief Highlights/Moodboard

2. Guidelines:

* Logo Usage and Lockups

* Color

* Typography

3. Graphic Elements and Applications

* Etsy

* Lookbook

Mind Over Minimalism is a minimalist jewelry (currently exclusively rings) company based out of Brooklyn, NY that I developed a brand and small scale buildout for. Below are examples of my work during the development and build out process:

All Brand Development, Design and Photography by Jena Buckwell.

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