Mind Opening Exercise - More Like This Than That

Mind Opening Exercise - More Like This Than That - student project

Here's a mind opening exercise that I like to use in the Brand Personality part of my discovery session. The feedback I get tends to be: "this was hard but really made me think about who we are". I find that it also helps me to make assumptions about who the brand is as a person and making that picture clearer.

I do wonder whether including some direct prompts such as your black and white line exercise in Brand Values might help to ease the burden of the client having to think too hard or spend too much time on this one.
Mind Opening Exercise - More Like This Than That - image 1 - student project