Mind Mapping

Mind Mapping - student project

Mind Mapping was probably one of the first creative techniques I used when trying to solve a creative problem. It was my go-to for a while!

It's somewhat similar to the Morphological Matrix, in a sense that it helps to chunk up a problem into smaller components, and examine each one separately, which is always useful in itself.

Mind Mapping is more visual and free-flowing though, and easier to grasp, so I tend to recommend it to any junior designers when they are first starting out. That doesn't mean that Mind Mapping is for beginners only – it's a powerful technique for any level of Creative professional.Mind Mapping - image 1 - student project

Ilya Lobanov

Creating brands that make impact