Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

13

1

Mightier Than The Sword

Pencils of Promise: 

Paculam Ixtahuacan Preschool and Primary School

Audience: Tattoo enthusiasts worldwide

Campaign headline: "Mightier Than The Sword"

Logline: Tattoo enthusiasts can make their mark and strengthen the friendship by dedicating the meaning of their ink along with a donation to PoP.

• The connection that I'm drawing from here is that PoP are making their mark with a simple pencil. A tattooist further's their pencil drawings by committing ink to a person's skin for life. In a way a promise.

Dictionary.com – "Promise: A declaration assuring that one will or will not do something; a vow."
I've taken the word promise to embody the act of being tattooed. Its a declaration, an indication of who I am. A promise to myself and a message to others.
--

Google Insights

Google Trend Search: "Tattoo"
1. Yearly cyclical trend
2. Interest increasing over time
3. Popular in western developed countries

FILTER: "United States"
1. Popular in the southern states and east and west coasts.
2. Global searches peaks around Jun-Jul (summer in the northern hemisphere)

Google Keyword Tool
Global Monthly search: 55,600,000

--

Insight
People cannot donate blood within 6 months of getting inked. But they can fulfill another need to donate a portion of their money to an equally worthy cause.

'You are eligible to donate 6 months after receiving a tattoo'
http://www.donateblood.com.au/faq/eligibility/tattoo-i-just-got-a-tattoo-can-i-donate

--

Insight

Thoughts: Generally speaking people with tattoos will see their ink in 2 ways. Either it has significant meaning to them or it doesn't ("I got it because I thought it was cool at the time")

Excerpt: As modern as they are in method, as personal as they are in meaning, and as far from the designs of indigenous cultures as they may be, they are based on a mode of expression that — in modern times and in the current global culture — was stolen from people who were told their tattooing traditions had to end.

http://matadornetwork.com/nights/what-do-your-tattoos-mean-to-you/

--

Research

--

The world's population of all classes, races and income levels are getting tattoed. This is trending each year. Tattoos in Western countries/developed countries are for the most part fairy expensive often exceeding $500+ range. From the tattoo parlour and the person being tattooed, a further donation of a percentage relative to the price of the tattoo goes to PoP. The average donation will either be $25 or $250 depending.

--

More Research

http://www.complex.com/art-design/2010/12/50-tattoo-artists-you-need-to-know/

http://matadornetwork.com/abroad/20-iconic-tattoo-shops-around-the-world/

Ideas:

(Templated format)
Business idea:  Build schools for countries in need.

Brand idea: Support a world with greater educational opportunity for all

Brand Tagline: Mightier Than The Sword

Ad idea: Make Your Mark

Campaign idea: An online collaborative piece where top tattooists worldwide create the world's largest tattoo.

Execution: 400,000 squares as an online tattoo quilt are auctioned off for $25 or more to the highest bidder/clicker. Winner gets the tattoo at high resolution and the top 50 highest bidders get flights to meet and get inked by the tattoo artist to the value of $3000 non transferable.

Comments

Please sign in or sign up to comment.