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Michael Grandage Company

I'm very interested in digital and communication for the performing arts. The brand I've chosen is a new West End theatre company, Michael Grandage Company, currently in its first West End season.

Goals and Target Audience:

http://www.guardian.co.uk/stage/2012/jun/15/michael-grandage-company-west-end 

http://www.dailymail.co.uk/tvshowbiz/article-2159520/The-Michael-Grandage-Company-Judi-Dench-Jude-Law-David-Walliams-Daniel-Radcliffe.html

http://www.westendtheatre.com/17258/theatre-press-releases/michael-grandage-company-announces-west-end-season-of-five-plays-with-over-100000-tickets-at-10/

http://www.bbc.co.uk/news/entertainment-arts-21178227

Trends:

http://www.google.com/trends/explore?q=michael+grandage+company#q=michael%20grandage%20company&cmpt=q

Channels:

Social: Facebook, Twitter, Youtube

Offline: outside of theatre itself, leaflets, posters, press releases, reviews, trade publications, TV shows (e.g. Graham Norton Show)

Partners: Delfont Mackintosh Theatres, ticket retailers (i.e. Ticketmaster)

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