Updated Jun, 6th 2013
I'm very interested in digital and communication for the performing arts. The brand I've chosen is a new West End theatre company, Michael Grandage Company, currently in its first West End season.
Goals and Target Audience:
Social: Facebook, Twitter, Youtube
Offline: outside of theatre itself, leaflets, posters, press releases, reviews, trade publications, TV shows (e.g. Graham Norton Show)
Partners: Delfont Mackintosh Theatres, ticket retailers (i.e. Ticketmaster)