Updated Feb, 1st 2013
Mewe is the first comparison site that helps purpose driven travelers find, book & rate their perfect volunteer vacation and also enables them to crowdfund their selected cause.
We have been selected by Start-up Chile and are developing the website in the next 6 months. This course is perfect to create our minimal viable finance model.
Assignment Week 1:
1) Explain your business model in one paragraph. Write out how it spends money, acquires users, and earns money.
Mewe is the first comparison site that helps purpose driven travelers find, book & rate their perfect voluntourism package and also enables them to fundraise for their selected cause. While we don't charge the traveler, we charge a commission per order of 10% from all of our partners - all Volunteer Travel providers.
In addition we offer premium advertising to volunteer travel providers, e.g. Feature on landing page and newsletter and online magazine.
Mewe spends money on staff to build the product, staff to build the community (Social Media Marketing) and PR as well as traffic to the site (SEO/SEM).
2) Detail out your main costs, main ways to acquire users, and earn money. Outline the equation in text below. In Week 2, we'll start putting this into Excel.
Our main cost are the initial development of the site. Then our main revenue driver is traffic to mewe.is. The more traffic we get, the more leads we can generate and vice versa revenue. Thus, we need to focus on PR, SEM/SEO,Targeted Social Media Marketing all leading to www.mewe.is.