Matula Design

Matula Design - student project

So the deal with Matula Design is that I'm actually creating it for the brand that my fiance and I are gonna have. The concept of the brand is very wide and currently, it includes an Etsy shop with sarcastic congratulation cards, but will definitely be more than that. I'm a self-learning designer and I've gone past most of the logo classes on Skillshare, but I decided this one serves this logo purpose the best. So here I am.

I sketched hundreds of differently styled logos with bold and calligraphy fonts, serif and sans serif. But these three have actually made it to my prettier sketchbook, so I'm ready to present them. The last one will be going to Illustrator soon.

Matula Design - image 1 - student project

I really liked this one, but my fiance was mumbling something about it being too feminine ;)

Matula Design - image 2 - student project

This was the more developed concept of the previous one. I really liked the face and I was thinking of going into a bird direction, but Matt told me only I can see a bird here, so I had to bend under this argument. Plus it was still feminine.

Matula Design - image 3 - student project

This one is perfect because the cat's head is, in fact, M & U (our initials) and I love the font I designed for the rest of the word. Plus it has a feminine "design", so everybody's happy.

Here is some competition research that might be helpful. Some of these logos are really terrible in my opinion:

Matula Design - image 4 - student project

Also, since cards are only one part of the deal, my logo has to be more universal than this.

Digital version in the process:

Matula Design - image 5 - student project

And here's the final logo I finished today:

Matula Design - image 6 - student project

After a while I decided to remove the nose and change the g:

Matula Design - image 7 - student project

Matula Design - image 8 - student project

Urszula Sas
Comic Maker & Illustrator
Teacher