Geoff Pritchard

Practicing for Online Teaching

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Massage Practitioners Need Specialties for Success

Thank you Simon and SkillShare!

Introduction: 

I am the owner and a full-time massage therapist for Charm City Massage in Baltimore, MD. My first thought was to speak about ‘How to find a quality massage therapist’. It might have worked but the topic wasn’t inspiring. Instead, I decided to speak on the future of massage. In my vision, I want the future of massage to include specialty clinics. There are several reasons why I feel it's critical which I'll outline in my presentation.


Getting Started: My Opening Story

Massage. <pause> Hopefully, every one has had the chance to lay on a massage table for 60 minutes. Spas are everywhere and with sites like Groupon you can get relaxation sessions for as low as $30/hour. BUT, a huge segment of massage practitioners exist who prefer to treat injuries, pathologies and pain.

The trouble is, the majority of these therapeutic practitioners want to be the 'jack of all trades'. And as solo practitoners, they often worry over the money and keeping busy, so they provide generic treatments to everyone that walks in their door. I've been guilty of it, but I've changed and I want to spread the message of my new vision.

It doesn't make sense that in the 8 years I've been a practitioner I've taken CEU courses in Hot Stone massage, Myofascial Release, Prenatal massage, Muscle Energy Techniques, Active Isolated Stretching and the list goes on an on. What if I only focused on tennis players though? What about musicians? Or the chronically ill? Each group requires specialty training in the field of manual therapy and each group has plenty of business for a solo or small group practice.

Last year, I took a trip to the National Zoo with my family and came home without issue. But in the middle of the night I woke to a swollen knee and difficulty standing. It eventually led to me spending two days in the hospital getting my knee analyzed and drained. Thankfully the orthopedic specialists were there to help me out. The medical field is becoming more and more specialized every day! So, why don't massage therapists take a similar postion and be the best within one specialty?

In my presentation I hope to explain the benefits that massage therapists will gain by narrowing their focus and maintaining just one target audience. We can do amazing work but showcasing it to the right client is key!

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