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Martin Guitar Strings Packaging Refresh

I very recently needed to buy some new guitar strings for my acousitc guitar. Naturally I chose Martin strings as I love their sound and they have a solid history of premium quality. But much to my dissapointment – the packaging is sterile and does not reflect the rich history of the company or very effectively portray the level of quality that Martin stands for.

I plan to redesign this packaging in a way that will be visually much more exciting, elegant and eye catching. I will keep some features that already work – for example the Martin logo (obviously) and the color coding system that is currently in use to differenciate the different types of strings.

This should be an interesting challenge.

Examples of Martins existing Packaging

First round of research

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