I very recently needed to buy some new guitar strings for my acousitc guitar. Naturally I chose Martin strings as I love their sound and they have a solid history of premium quality. But much to my dissapointment – the packaging is sterile and does not reflect the rich history of the company or very effectively portray the level of quality that Martin stands for.
I plan to redesign this packaging in a way that will be visually much more exciting, elegant and eye catching. I will keep some features that already work – for example the Martin logo (obviously) and the color coding system that is currently in use to differenciate the different types of strings.