Name of the Business: The Bold Navy
Products: athleisure clothes
The ultimate goal of the funnel: find new customers and earn their trust.
Is your business location specific? Specific to New Zealand.
Target audience(s): 20 to 35 year olds. Their interests include fitness and self-improvement and fashion. They are aspirational.
Product/Market Fit: Having no workout clothes to having workout clothes. Feeling motivated to be consistent in being active. Pain point of uncomfortable workout clothes.
Traffic Source: Facebook and Instagram ads
Lead Magnet: Receive discount code by signing up on the website.
Core Offer: Buy clothing at a discounted price.
Profit Maximizer: Show similar items customer would like