Anne Butera

watercolor artist, pattern designer

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Marketing my class: Getting Started With a Botanical Sketchbook

I'm now at over 50 students!

After publishing my class I wrote a post on my blog announcing it. I also embedded my intro video (which I published on youtube) in the post.

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On my blog I also created a button in the sidebar that links directly to my class.

I posted about my class on my Facebook page:

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and on Instagram:

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I also updated my website with links on and announcement on the news page:

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and on my page about sketchbooks:

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I sent out a special edition of my newsletter announcing the class, too:

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In my newsletter, as a special perk just for my subscribers, I offered a free link and mentioned that there were a limited number of free spots (there are 20, but I did not specify in the email). I also emailed one of my most avid blog readers a free spot when she mentioned she didn't want to sign up on Skillshare because they don't accept Paypal.

I'm hoping that all the marketing I've done so far will add up and I'll pass the 25 students mark quickly!

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