Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Elaine Huggins

Facilitating Creative Improvement



Marketing My Coaching Business

Using the Decoy Effect, I've come up with these pricing packages:

1 Session = 60$

3 Sessions = 165$

6 Sessions = 300$


Using the Reciprocity Principle, for my coaching business website, I would use a blog format that answers common questions that people come to coaches for:

What do I do about a spouse that is doing/not doing _______

What do I do about a boss that is doing/not doing ___________

What do I do about a child that is doing/not doing __________

Should I stay in my job or should I look for something else? __________

From this, people who want to discuss their own situation would be likely to contact me!


Using the Endowment Effect with my Coaching business I would:

1. ask people to submit questions that they would like to have answered in my blog, and

2. I would also run a "contest" periodically, like in the beginning of the year ("Start the New Year on a Positive Note-Solve the Problem that's Been Bugging You"), to give away several free packages of 2 coaching sessions each.


Please sign in or sign up to comment.