Carissa Hempton

Owner & Creative Director, A Civil Fox

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Marketing Books by Hand: Design & Bind a One-year Supply of Notebooks

WEEK 1 MARKETING MILESTONES
Super excited that nearly 60 people have enrolled in our first class. Here are the steps we took to marketing the class this week.

July 1: 

Published! 
Books by Hand: Design & Bind a One-year Supply of Notebooks for You and Yours

July 3:

Sent Email Invite to Enroll to Close Friends & Family.

Hey y'all!

For the last month, I’ve been working on my first class for Skillshare and it is now officially live!
If you’re not familiar, Skillshare is an online learning community with thousands of classes on everything from business to graphic design to fashion – it’s the Netflix of learning. Classes are bite-sized and have a fun project so you can practice your newly learned skills.

My class is called Books by Hand: Design & Bind a One-year Supply of Notebooks for You and Yours. I’m pretty proud of what I’ve created and it's been a fun learning experience—from outlining, prepping, filming (on my iPhone) and editing. I’d really appreciate if you’d help me out and enroll in my class. It’s free to join Skillshare if you follow this link I created for friends & family: http://skl.sh/29bzRHt. No catch, no credit card. You just sign up with your email address and press the enroll button. 

Your enrollment will help my class trend, which means that more students on Skillshare will discover it (the sooner I enroll my first 25 students, the higher I can trend). If you know of anyone else that’d be interested in learning about this topic, I’d appreciate if you’d share the link with them too.

Thanks so much for your support!

July 5:

Shared a Limited Number of Free Enrollment Links with Friends, Peers and Creative Network on Twitter, Facebook and Instagram. 


Twitter posts included a photo and short clip of class intro video:

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Facebook post included a personal message, link, photo and intro video:

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Instagram post pointed users to a link in profile to enroll in class:

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July 7:

Emailed our business’s email subscribers (via Tiny Letter app) and reminded twitter followers that a few free enrollment spots were left.

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