Chuck (Carlos) Castillo

Earned, not given.

25

1

Marakame - Favorite Restaurant

Marakame

This is my project for one of favorite local restaurants. As you see in the photos it has a very bohemian-esque style yet it's right in the middle of downtown and has a kind of elegance that just resonates a lot with me.

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As you see in their logo it goes very well with the style of the restaurant but I've always liked the balance and the letter used in their branding so I thought I'd use them as a my little project. My sketching was born out of my love for lettering and handmade fonts, I love the flow and the organic feeling of it, which I think would marry well with the brand's identity. I have several parts for my sketches.

This is part 1.

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Tweaking is the funnest part of all but definitely the hardest and the one I struggle with the most because it never looks how I feel it should! Ugh the perfectionism hurts.

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Final design. Overall I'm really happy with how this turned out, I don't think I'll be presenting it to the company since before starting I talked with the manager and apparently the brand is well established with the current logo; I don't mind, I enjoy this process very much.

Thanks to Mr. Saturday.

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