Devin Peek

Digital Designer

73

1

Manual

Manual is a made in America gear company that outfits every part of your outdoor adventure. From backpacks to hoodies to tents, Manual brings modern design to the great outdoors. Manual's gear is designed well and is also reliable, it's strong. 

First Round Sketch Refinement:

I wanted to explore the look of some of the traditional illustrated maps. Most of these were hand drawn serif fonts. A few other outdoor brands have a similar look so I veered in another direction. I wanted to create a modern logotype that makes people feel empowered to chase their wanderlust. 

3de88af1

Second Round Sketch Refinement:

The first "A" started to emerge as an interesting character. Almost like a peak thats strength holds up the other letters. Also the idea that the mountains are actually taller than we can visually percieve because of the depth of their bases. It could be interesting to have the "A" stand alone in other logo variations. I decided to not fully connect the cross bar of the "A" because it almost reads as a graphic snow capped mountain without feeling too intentional.  

b9b47a81

f7ee7ec0

daec4c7d

Final Refinement

The letters were feeling too sharp and a little 90's hair-band, so I decided to round out the corners a little bit. I kep a the connecting portion of the letters at sharp angles because I wanted ot maintan a bit of rigidity. I realized that the first "A" can also be a stand alone element serving as a graphic rather than a letter. 

95bffedb

0bcb4715

** These images are for mock-up only, I did not shoot these shots. 

404474c4

** These images are for mock-up only, I did not shoot these shots. 

58032b10

** These images are for mock-up only, I did not shoot these shots. 



Comments

Please sign in or sign up to comment.