Julian Cole

Create A Great Social Media Strategy

Hey Terry, 

I love how you used the Marketing Funnel to really narrow in on the problem, I would say that you have nailed it with the education part. I feel like a Manson purchase would probably happen offline but people would look for information about the product online. 

You also nailed the positioning of where the Manson sits in the FCB grid! I think you are spot on the money with your assumption being about the fans of the FB page being fans not potential buyers. 

Good use of Google Trends, I loved how you have been questioning the data, looking at the macro trend of custom guitars and then looking at Manson. If it doesn't feel right in your gut then it probably isn't right. 

I like your use of Topsy, it would be great to have a look at the current demographic of the people who are playing these guitars in the video, are they the 18-24 year olds? My gut is telling me that this custom guitar is probably for the older consumer who has a little more money to spend on luxury items? What do you think?

In terms of your wrap up, you have gone straight to an execution, remember that you just want to have the strategy act as the guiding light and not nail down on a tactic just yet. Tactic being create a piece of long form content. This strategy should be able to stay in place over multiple campaigns not just the long form content piece. 

As this is more of a researching role online, I would love to understand more about what people see when they search the different brands of guitars online. What are the google search results for each guitar. What would people be clicking on? What information is on the home pages for the different guitars, who is doing it really well? 

Congrats on this presentation, I really like the way that you look at the data and then add your own assumptions over the top, which make sense every time you did it! 

Hey Julian,

Thanks for taking the time to review my presentation, I really appreciate it.

With regards to your question about the actual consumer of these guitars? I agree with you that whilst it may be a younger audience who is attracted to them, the more likely consumer is going to be that bit older with their own income who can actually afford them. 

However, there are two things I'd say with regards to that: 1) some people in the videos were young, and probably had very ahem..generous parents; 2) If the younger guitar fan gets hooked on a Manson at 17 or 18, and stays hooked, hopefully in a few years they'll still want to buy one once they have the required access to funds/credit.

And I agree that my presentation needs more research around search for other guitar brands, so thanks for raising that. I will definitely do that before the next part of the coursework!

Here is a link to my 1st Week coursework on Slideshare:
http://www.slideshare.net/tezwaz/social-media-presentation-15689329
Thanks,
Terry

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Manson Guitars

In to all things digital, tech and music-related.

Company

Community

Teaching

Mobile