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Managing Editor at Thrillist, Richard Blakely - "Cold" Email

I'm launching the worlds first protein powder with customizable flavors. I want Thrillist to write something about it and send it to their list.

I found out that I had some friends in common with Richard Blakely, the managing editor, and asked for an introduction from our mutual friend Gary. After the introduction I wrote the below email to Richard. He responded that it is a great story, that Thrillist only writes articles about products close to acheiving their goals, and he'd love to write something about it when we are close.

Thanks for your help Jessica! You really helped me focus on what needed to be done for this email.

Here's the email:

Thanks Gary,

Hi Richard,

It’s great to meet you. I’m a huge fan of Thrillist and wanted to pass on something new that could be a nice fit for your OWN section. I’ve attached an image of CustomWhey and our revolutionary flavor system. Our IndieGogo page has a video and bullet points on why CustomWhey is unique.

We think CustomWhey could be a great story for Thrillist for these reasons:

Under-the-radar – CustomWhey is the world’s first protein powder with Custom Flavors. No more buying giant tubs of protein and getting sick of the flavor after 3 scoops.

Makes life easier – The unflavored protein base makes it easy and convenient to add protein to any juice or meal without ruining the flavor. No need to cook before or after a workout to get the protein you need.

Made for busy guys – CustomWhey delivers the protein right to your door, so you don't have to remember to restock.

If you’re interested, please let me know how I can make the writing process easy for your team. I’m happy to send more hi-res photos.

Thanks for taking the time to check us out,

Evan

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