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Making lives easier for people who make apps

***First Draft***

Digital devices improve our lives because of their great apps.

When smartphones first appeared, there was only a handful of apps available. But the potential for great apps to transform our lives was already clear. This led thousands and thousands of people around the world to become app developers: computer programmers who specialized in creating more of the apps we needed to take advantage of our shiny new devices. And actually make these devices truly useful and awesome.

In order to get people to notice and use their apps, developers needed a method to take someone from anywhere on a mobile device - a page in a browser, a chat in a messaging app, or even a text message - directly to the app. That way, developers wouldn't need to rely on people noticing their work in an app store or taking the time to search for it there.

Soon, companies emerged that provided the technology to achieve this: deep links. Deep links look like normal hyperlinks. Deep links can be used anywhere normal hyperlinks can - for instance, in the web pages, chats and texts mentioned above. But deep links are hard to implement. They rely on sophisticated programming to link a hyperlink directly with an app.

In order to put that programming into an app - and therefore enable that app to use deep links - you had to put a special building block of code into your app. That building block was called an SDK. SDK - short for "Software Development Kit" - is essentially just tech jargon for code you haven't made yourself, that you can't inspect or even see, and that you have to blindly trust to do what its provider said it would do. If it does something else, too, or if it interferes with any other code you have in your app? Too bad for you. Your app will just crash.  

Yozio helps developers take people to their apps.

Yozio is one of these deep linking companies. It's a small startup in San Francisco that wants to make mobile developers' lives easier. Yozio's deep links can be used by anyone who's made an app to bring you straight to the app. If you don't have the app already, Yozio's deep links will take you directly to the app's page in the app store to download it. So as a developer, it's suddenly much easier to get people to use your app.

With Yozio, you don't need to bother searching thousands of apps in an app store to find what you need if you have a deep link. You don't even need to search within an app for information (such as someone's Facebook profile within the Facebook app), because the deep link will take you straight there. 

Deep links were still hard to use - until now.

But deep links remained hard for engineers to work with, because you could only get them in SDKs. But mobile app developers already work so hard - so why does it have to be that way? That's what the team at Yozio thought, too. So they did something the deep link industry had never seen: they created a way to use deep links that didn't involve the dreaded SDK. They created the industry's first SDK-less deep link solution. And developers have never looked back.

Now, developers can use Yozio's SDK-less solution to create and manage deep links in all the ways they could with SDKs - but without any of the drawbacks. Developers have complete control and ease of use. And they can use the time they previously spent wrestling with SDKs to make your apps better for you instead. And you still have a much easier way to get to the cool new app, or the content within it you really need. Just by tapping on a link. 

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