The great news is that other creative endeavors really began to take off about 18 months ago! The bad news is that my Etsy shop has gotten mediocre Me. I simply renew listings when I need to and throw new listings up when I want to, but have done little else to reel in my product offerings and improve its performance... despite the constant information I happily take in from Etsy and other gurus!
I want to take how I feel about my shop from okay to proud!
I recently changed my shop banner to a big ole' cover image. See my progression:
Original banner in 2012:
Once I designed my website 2014:
But I plan to change it yet again! I want to take fresh product shots and let that feel help inform my cover image. Plus, I bet I'll take a great picture with my paints. I think you can tell I'm kind of obsessed with my art supplies.
So here's my plan!
Select new product line offerings
Create corresponding cover image
Clear out old low-sellers and clarify shop sections - CHECK!