Corinne D.

Freelance Designer & Front-End Developer

92

2

Maiden & Whelp Design

I kind of jumped ahead of myself and started on the logo. I always start with a brief for client work but for some reason, I didn't think to create one for myself!

Update (3/29/14): Changed the typeface for "DESIGN" as well as it's position & tracking.

Graphic Language (4/3/14)

I wanted to create icons to represent the work I do. Not quite sure on how to illustrate brand identity but I attempted it. For web projects, I will be incorporating the paper texture. The style variations are just a couple ideas I had that may be used for the website. The patterns, whether combined or separate will be used for print or web projects.

Typography (3/29/14)

Sansation comes from the logo (DESIGN). It will be used for body copy. Rockwell will be used for headings, quotes, and any short copy.

Color Palette (3/28/14)

Creatifve Brief

BACKGROUND

Maiden & Whelp is a new design business based in South Carolina - owned by myself, Corinne Ducusin. I create brand identities, promotional materials, and websites for clients.

OBJECTIVE

To create a brand image for a new business to better reflect who I am - creative, quirky, personable, and professional.

TARGET AUDIENCE

Small businesses, non-profits, and creative individuals - artists, photographers, musicians, writers, performers, etc. These are organizations or individuals who need a fresh look or need a way to communicate to their market.

MESSAGE

Let Maiden & Whelp help you grow or embark on something new!

COMPETITION

Other design companies or freelancers who create brand identities, promotional materials, and websites

DISTINGUISHING CHARACTERISTICS

  • Works with the client closely to bring their vision to life

  • Has experience working with a variety of industries from restaurant businesses to non-profits who support the arts

  • Uses her art background to create unique imagery for clients

CREATIVE CONSIDERATIONS

  • The logo must have a handwritten feel

  • Colors in the blue and green range plus a complementary color

  • The logo should work well in one color

  • A little bit of grunge, stamped look

TONE

  • Friendly

  • Emphatic

  • Lighthearted

  • Open

  • Positive

Moodboard

Black & White Logo

Comments

Please sign in or sign up to comment.