Grace Garton

graphic designer, illustrator, artist

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Mad Inventor brew

Studying a diploma in graphic design by day and sampling my partners brillinat inventive home brew at night, we discussed branding his brew and designing a label. It didn't take us long to decide on the name.."Mad Inventor" the title from a recently finished art work he created.

Before studying I worked for over twenty years in the animation industry as a production designer..my mind quickly saw this "Mad Inventor" as a slightly crazed, Boris Karlof like character.

The first things I looked at was 1960's horror comic book covers, love the jaggered typeography and the limited colours used, very similar to some beer labels, we both searched online for labels we liked, framing ideas, shapes, the hyrachy of information and so on...

The Mad Inventor had to have a fez!

Looking at different lettering and placement. Perhaps a banner might work?

This is where I am currently..kind of leaning towards the one on the right.

Any feedback would be most welcomed..cheerio

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