MYBELL is a customizable electronic bicycle bell which projects user selected tones at increased volumes, think ringtones for your bike. Cyclists with MYBELL will get noticed and stand out, through the use of its LED lighting and high volume sound player. MYBELL retains the nostalgic feel of the classic bicycle bell through design features while providing increased utility. As more cities incorporate bicycles into their urban planning it is more important then ever to protect pedestrians and cyclists. MYBELL's goal is to provide an increased sense of security to both cyclists and pedestrians. Getting someone's attention hasn't been this fun since ringtones first came out for cellphones.