I found Christine's course to be very informative and helpful. Coming out of it I have two things to share.
First, our website and blog can be viewed at www.mwstahl.com
Second, below are the notes I took while stepping through the course. If you hate taking notes but like to have them to reference, then I hope what follows is helpful. You'll see my personal thoughts in the task sections as these pertained to myself.
Lesson 1 - Understanding Your Target Audience, Part 1
Create your post for ONE person. Who is that person? How do they look, what do they want, age, income, loves and hates.
By focusing on one person you’ll action build appeal across a broader spectrum.
TASK: define your Real Reader Avatar
Lesson 2 - Understanding Your Target Audience, Part 2
Now you can figure out…
Why do they need YOUR blog?
TASK: Answer the question “Why do they need YOUR blog?”
Lesson 3 – Understanding You and what You have to Offer
Write posts where you shine!
Your flaws make you relatable – Remember, perfect is boring
TASK: List of your personality traits, then pick three
Lesson 4 – Elements of Great Content, Part 1
Original Content / Uniquely yours
Evergreen content – won’t be dated in a year or three
Ask a question at the end of your post
Lesson 5 – Elements of Great Content, Part 2
Use quality images when possible to appeal to human’s visual nature
Flickr Creative Commons
UnSplash or Death to the Stock Photo
Do NOT use random pictures from the Interwebz
Write scannable posts – no large tiring paragraphs, content must be digestible