Started off with the Sketch first, really rough as you can see focused on the concept on mashing 3 letters together in this 3 letter monogram.
Built shapes out first in greyscale not focusing on colour yet.
Played with colour and making be as legible as possible using the right cuts in the shapes to give it white space.
I went for my brand colours to keep it consistent and I like things that are bold.
It works well with a monogram so that you can read it clearer.
I did a reverse version of it so I can use it for multiple applications.