Chase Cobbina

Co Founder/Brand Director of MCMXC$::TheClintonEra

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MCMXC$ :: The Clinton Era

NAME: Chase Cobbina 

LOCATION: Buffalo New York

BRAND NAME: MCMXC$ :: The Clinton Era 

Slogan: The Basics of a Classic 

Simplicity, Originality, Individuality, and Versatility. The Basics of Fashion, the Aesthics of our Brand. MCMXC$ :: The Clinton Era

 MCMXC$ :: The Clinton Era is a streetwear fashion company founded by childhood friends Chase Cobbina and Kenny Farley in their hometown of Buffalo, New York in 2011. What started off as a way to fill a void seen by the two friends in the fashion realm soon became an outlet to turn visions into creations, and finally a brand that could unify a generation. MCMXC$ garments in its earliest stages were made in moderation mainly for personal wear which then branched out onto family and close friends. In the city in which it was started, the two founders used their fashion forward persona to start branding the company on a word of mouth bases. Soon a mere backroom fashion project turned into a commodity around the city. Starting in 2012, MCMXC$ became a full on fashion company and finally launched the official business in 2013 after a serious of underground releases. Co-founder Chase, who attends Buffalo State College for Fashion Design, managed to gain access to showcase sample designs in several premiere fashion shows around New York which helped gain the brand statewide attention. After receiving praise from the likes of many for their debut “Inaugural Season Quick Run” capsule release, the company now of 8 staff members is gearing up for their F/W collection intended to separate MCMXC$ :: The Clinton Era from other streewear labels.

 

The Name: When the thought of starting a clothing company came about, the name came instantly. Being that both founders were born in the 1990’s, and in our belief the 1990’s was the last generation that owned its own identity. When you think of the 1990’s what do you see? Michael Jordan soaring through 6 NBA Championships, The Fresh Prince of Bel-Air claiming his California throne in snazzy color happy attire, the vast amounts of cartoons and cereal that consumed your Saturday mornings, beepers, tangled phone cords, champion jerseys, etc... I could go on for days but the 1990’s represented an era of vast greatness. Without a doubt the brand name would be about the era in which inspired us and made us who we are today. Due to the fact that naming a clothing company 1990’s or after any year plainly would be too cliché, we converted the name into roman numerals and changed the s which made it plural into a dollar sign as a signature sign of the brand. Thus MCMXC$ was created. Knowing that the name would go over some people’s heads we added the sub name The Clinton Era to tie together synonymously the era in which the brand represents with one of the primal figures of the era; President Bill Clinton. The two colons are placed in between the two words as a stylized space

 The Philosophy: MCMXC$ :: TCE is a streetwear brand with an Avant Garde, Minimalism art aesthetic. We believe that less is more and that originality is better than reproducing cliché blockbuster ideas. With the vast amount of clothing brands created each day it is easy to get lost in the ruckus. We understand that in a time period were everybody in the room is looking to stand out, adding a myriad of colors and designs to their clothing, simplicity is the easiest to achieve. Simplicity, originality, individuality and versatility are the recipe to every design we cook up. It’s easy for us or any creative mind for that matter to piggyback off the latest trend or parody classic brand logos but our mentality isn’t for the now. By basing a brand on the 1990’s, we are not here to recreate nor imitate this era but instead perpetuate on ongoing aesthics that was birthed by the generation which is in the front seat of the now. A reminder of how we came to be.

The Mission: MCMXC$ :: The Clinton Era was created not to imitate nor recreate the 1990’s but rather perpetuate an timeless era. Each garment is handcrafted to instill the essences and lessons taught and learned in The Clinton Era. Style, grace, power, identity, individuality, versatility and foremost originality are the proponents in which MCMXC$ :: The Clinton Era encompasses. The Clinton Era is here to offer that O.G. “Original” look to the garment. Our goal is to use simple designs over classic silhouettes to create classic garments. We’re getting back to the basics of traditional streetwear. Welcome to The Clinton Era.

MCMXC$ :: The Clinton Era Official Company Color is Black(000000) & Old Gold or Nugget Gold (A66E00)

OFFICIAL WORDMARK:

OFFICIAL LOGO:

Our Brand has 2 Company Logo's Primary and Secondary. Primary (The Crest) 

The Crest is inspired by Ralph Lauren Polo and The Fresh Prince of Bel Air. The crest is our most traditional standard logo. It represents uniformity, honor, grace, and power. The reef which lays around the banner is the foundation in which the brand is founded upon. 

Secondary (The Stamp) 

The Stamp is inspired by 1990's Polo Ralph Lauren, Tommy Hilfiger and Nautica Sports. The stamp represents the stamp of approval for our brand. Bold as the letters is the statement this logo pushes into its presences. 

Official ICON: 

               

However Stylized The Gold Dollar Sign is the Official ICON of MCMXC$ :: The Clinton Era. The Gold dollar sign represents the golden era in which we represent, and the golden asethics in which we try to perpetuate. 

 

Sample Mock Ups:

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HERE ARE SOME SAMPLES I'VE BEEN TOYING WITH FOR MY FINAL PROJECT COLLECTION. INSPIRED BY THE HENNESSY JERSEY'S MOBB DEEP INFAMOUSLY WORE THROUGHOUT THE 90'S I FIGURED I'D ADD MY OWN RENDITION TO THIS ICONIC CONCEPT. I CALL IT THE "UNDER THE INFLUENCE" CAPSULE COLLECTION. IN THE WORLD OF TODAY ALCOHOL AND MARIJUANNA USAGE IS EVER SO BLATANT. I AM NOT CONDONING THE USE OF THESE PRODUCTS THROUGH MY BRAND BUT MORE SO RECOGNIZING THEM AS ANOTHER FACTOR IN EVERYDAY LIFE. CHECK IT OUT AND LET ME KNOW WHAT YOU GUYS THINK.

 

CONTACT INFORMATION: 

Twitter- @TCE1990

Instagram - TCE1990

Official Web Page/Store/Blog - www.mcmxcshop.com

Please Feel free to email me for any questions, concerns, or any other reason. [email protected]

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