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Mattias Lundin

Art Director / Illustrator

21

4

Lulas - Stuffed Squid in a can, rebranding

I've been in family issues over the last couple of weeks so I've been pretty much M.I.A from this. Sorry. 

Story:

My friend Fredrik always have a lot of stuff going on. He has his own book publisher company (Reverb), his own soda, an espresso/cigar spot named Lulas. I've been doing lots of desdign/illustration work for him in the past. So yesterday I called him to ask if he could come up with a good imaginary product that I could design or rebrand. I was lucky, he has a real product for me. Fredrik have just started another company for importing seafood tin cans from Lisabon. He will start by importing stuffed squid cans from the company Tricana. TRICANA is a registered brand of Conserveira de Lisboa since 1942. TRICANA offers a range of big fishes, with a full maturation and it's known by its one piece filets putted by hand inside each can. 

In Sweden, were me and Fredrik live, squid is very uncommon as food. So this product is exciting and new. The stuffed squid should be eaten right out of the can with white bread. 

Fredrik will call his new company, Lulas Konservimport AB, and wants a nice script for Lulas that should go well inside an emblem of a squid. He also want me to rebrand the original tin can and wrapping for the swedish market.

Brief:

Design the logo for the company Lulas Konservimport AB, an emblem that features a squid and the tin can packaging and paper wrapping for Lulas Stuffed Squids.

Product:

Lulas – Stuffed Squid

Stuffed squids with condiments, ready to be eaten.

Whole squids.

Net Weight: 120g

Ingredients: Squid, Vegetable Oil, Onion, Parsley, Tomato, Spices and Salt

Nutrition Facts (100g): Calories 71.6kcal/300kJ; Protein 13.8g; Carbohydrate 1.4g; Fat 1.2g

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