Lugene Chocolate Milk Stout label Re-design

Lugene Chocolate Milk Stout label Re-design - student project

I want to give Lugene a more vintage feel. The current label is very graphic, very modern. I want to give it a more homegrown feel. After reading the history of the name, and actually being a fan of the stout, I would like to create a label that plays on the colordo, small town, midwest culture, and pull from old vintage type and imagary. 

Lugene Chocolate Milk Stout label Re-design - image 1 - student project

Jazmin Douglas
Graphic Designer & Consultant at JVZZI