Maria Gorre

UX & Web Designer



Lovejoy - E-commerce for the homemade creative genius

For this project, I decided to use a start-up I came up with for an Entrepreneurship class in college called Lovejoy. I came up with this company when Etsy was gaining popularity. Lovejoy provides a customized e-commerce service, along with branding and marketing to help up-and-coming craft artisans turn their creations into a profitable business. 

So, this is my progress so far! I tried to create a friendly, light-colored palette. I have to work on the copy, and I'm still unsure about the call-to-action button, but I think I'm heading in the right direction.


Here is the rest of the progress I have made so far. I am working on some icons to put in place of those white squares. I was also debating whether or not to put a section for current clients websites. Thoughts?


Here is the final product I came up with for Lovejoy. I added in a section for people to view current client's websites and played around with the colors a bit. I am happy with how it turned out, and I think it conveys the right message and is super friendly which is what I wanted to achieve. Let me know what you think!


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