Loop Group's Brand Personality

Loop Group's Brand Personality - student project

I did this brand personality project for my cross stitch pattern shop, Loop Group, as well as in preparation to teach my first skillshare class.

I downloaded the pdf and typed my answers onto it. I've copy/pasted my paragraph below.

Loop Group is a woman in her late 20s who is confident in who she is and the weird things that she
likes. She doesn't take life too seriously and has a penchant for making dad jokes. She is
unapologetic but likes to make sure everyone at the party is having a good time.

Loop Group's Brand Personality - image 1 - student project

Loop Group's Brand Personality - image 2 - student project

Jillian Gomez
Cross Stitch Pattern Designer
Teacher