Hello! My name is Karina Duarte, I'm 23, graduated in Graphic Design. I'm from Rio, Brazil. (So, sorry for any possible misspelling...)
It's an annual music festival that is about to happen in a few days at São Paulo's Jockey Club. This event consists of several bands of alternative rock, heavy metal, punk rock and hip hop, as well as dance performances, and handicrafts booths. This year's theme for the poster is ''occupy São Paulo with music''.
The word, sometimes pronounced as lollapalootza or lalapaloosa, dates back to the nineteenth and twentieth centuries of an American phrase meaning "an extraordinary or unusual thing, person, or event, an exceptional example or circumstance." Over time, the term has also refer to a large lollipop.
Music Festival SWU
Rock in Rio
Concept 1 - I wanted to represent a big event of global impact. It would be a meteorite falling in the Jockey Club, and in his wake would come the bands names. Negative points: It could be compared to a tragedy (which coincidentally happened a few days ago in Russia.)
Concept 2 - Thinking about big events, and the theme ''occupy São Paulo with music'', I figured the city full of big balloons, with speakers flying over the buildings. Negative points: My idea was to bring music to the city, but instead, could be interpreted as taking the music away.
Concept 3 - Blending the idea of music falling from the sky, and the big festival of colorful balloons bringing music, came the idea of parachutes with musicians and instruments coming into town.