Sara Paske

Type Enthusiast

132

3

Logo for peer to peer market place,

Lesson one: 

Brand Naming:

Logotype for start-up company CakeShares. The company is a peer to peer market place for brides and event planners to buy and sell event necessities, everthing but the cake. 

Keywords:

#simple    #movement     #casual   #flow    #classic-cool   #feminine  #light 

Inspiration:

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First round of sketches:

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Second Round Sketch: 

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Drew the anchor points then used the width tool to change width to keep the whole word consistance.

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Changes from client: 

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More changes from client, last minute name change...

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Final version with icons ans brand colors.

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