Logo design for Studio Viskom | Design & Illustration

Logo design for Studio Viskom | Design & Illustration - student project

Hi everyone!

My name is Nanda, I'm from The Netherlands. And at this moment I'm fine tuning my business plan. I've written a complete bookwork so many questions were easy to answer ;-) 
My business will enhance graphic & web design, illustration and content management.

The name I chose for my company is "Studio Viskom". It's VISual COMmunication mixed together with a Dutch twist, Viskom is a fishbowl in Dutch. And I want to deliver clear (like water) visual communication, there are so many fish in the sea but one in a bowl stands out and is clearly visible.

To create a brand for a client is something I really love to do. But for myself, it's a nightmare.
I'm my own worst client, picky on every pixel.

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I did the Mind Dump really fast, in a minute or so. Just to not overthink myself.

Logo design for Studio Viskom | Design & Illustration - image 1 - student project

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PERFECT CLIENT

I've had a great variety of clients over the last years when I worked for design agencies. But for now as a freelancer I want to focus on entrepreneurs and small businesses, who are open minded.

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BRAND QUESTIONNAIRE

- What do I sell?

Graphic & Web Design, Illustrations and Content Management

- What three words best describe me?

Creative, organized, loyal

- What three words best describe my business?

Professional, clear, creative

- What three words best describe my style?

Clear, creative, versatile

- What are my favorite brands?

Muji - Nur Design Studio - HEMA 

- What's my customers emotional response to my brand... and the brand experience?

Satisfied, professional and personal, helpful

- Where do I see my business in...1 Year?

Gaining clients, completed brand and determine with creative direction I would like to expand

- ...5 Years?

Established and gaining clients, working with a publisher, having long projects, determined direction

- ...10 Years?

Established clients, working with a publisher, having long projects, illustration projects

- Who is my ideal customer/client?

(Open-minded) entrepreneurs and small businesses

- What's my brand name?

Studio Viskom

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 LOGO DESIGN BRIEF

- My brand name:

Studio Viskom

- What I do/sell:

Graphic & Web Design - Illustrations - Content Management

- How I position myself in the market in terms of pricing

Middle class

- My target market:

entrepreneurs and small businessess

- Three words that best describe my brand and products:

clear, visual, creative

- Existing logos I like and why:

Muji - Calvin Klein - and more. I like clean minimal logos

 - My competitors are:

Other graphic and web designers 

- Color preferences:

Grey, blue and mustard yellow

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Now I'm going to restyle my first concept and show you the results later.

Thanks for this great class, hopping over to the new class now.

BewarenBewaren

Nanda Van Bokkem-Kapitein
Graphic Designer - Illustrator
Teacher