Lody Miś - Ice Cream Shop

Lody Miś (eng. Teady Bear Ice Creams)
This is one of the oldest Ice Cream Shops in my hometown (Gdansk, Poland). It is a really cult place, where you can buy homemade ice creams. It was established in 1962 and back in the day there was just a painted signage outside (no photos, sorry).

Current "branding"

Current logo is not really good - just outlined fake lettering - looks cheap and fails to communicate over 50 years of this place' history.

Moodboard

My goal is to archive vintage feel to highlight this place' history. Most likely I won't be using any bear references as this place never done this.

The idea

Combining script lettering for the main part (Miś) with sans serifs (like painted signature) for the rest.

First sketches

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