Allison Wolfe

Designer

84

7

Loco For Coconut {Oil}

You can really tell when a lot of love (and labor) goes into a product, and beyond that, a brand. I have always been drawn to subtle details, hand-touches, and the power of simplicity. Qualities like that can make you feel as though a product, whatever it may be, was made for you AND with you in mind, which is really special.

Loco For Coconut {Oil} is an idea inspired by it's multi-purpose nature. A product that was once notorious for its artery-clogging saturated fats, now lends itself to numerous healthy uses. From hair & skin, to baking, to shoe polish, coconut oil has proven itself to be quite the little superhero. With all this in mind, I thought that these uses could make for an interesting and informative package design. 

Here are some sketches I started off doing, followed by my process from analog to digital. I would LOVE and appreciate any and all feedback. Thank you!

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