Live.Love.Tea. - student project

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Live. Love. Tea.

When I was thinking about what product Iabel I would want to design I really thought long and hard about what I used daily, and what I hold close to my heart. 

I came down to these 6 things that either I use or affect me daily. 

  • ICE
  • TEA
  • Patterns
  • Ball Jars/ other vintage thingamabobs.
  • My country roots ( I grew up on a farm and get nostalgic over front porch sitting, dirt roads etc. )
  • Making others feel good about themselves, making a difference.

I think we all find importance in the familiar, you know those things that comfort us and remind us of home. 

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Like when I see a quilt I think of my grandmother; how she would sit in her living room and make afghans for us grandkids, and how back home you can find a handmade quilt in most living rooms. To me quilts signify heritage, hardwork, and determination.

So when I was deciding on what product label I would like to design I thought to myself what feels like home what do I have the most memories with, and thats when I decided tea. Tea is both a social drink, and a reflective drink. Looking back, I remember sitting on my grandparents porch drinking tea and listening to the adults talking, or how when I was younger it would be such a treat for my mother to take me to mcdonalds for ice tea and an apple pie after dance class. Tea is unlike any other beverage it has such a vast array of tastes, smells, and forms. 

After thinking about the nostalgic qualities tea holds for me, I thought about the way I often prepare it. My grandfather swore that tea could last days in a glass jar in the fridge, and he was right. I could keep tea in my fridge in a jar for a week and it would still be yummy. So I tend to make my tea in ball jars, and drink from them as well. 

  • Thats when I had the idea of packaging tea in actual ball jars. 

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( I managed to find some scrap fabric in my apartment :3 )

I want the label itself to feel like home, vintage americana, simpler times.

I played around with a few different styles of type.

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I want to play around with different fabrics for over the lids, and possibly incorpating lace somehow. Maybe designate certain patterns and colors for each individual kind of tea within the product line. 

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I also had an idea for each individual kind of tea and the tea bags themselves to have positive quotes on them somehow. So when someone opens up a container of Live.Love.Tea not only will they get the satisfaction of being able to drink a tea they enjoy,they will also be inspired to live their life the way they want to, and to believe in themselves. ( similiar to the image below)

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As far as how I would put the label on these, I have a couple different ideas. First,either having the label printed on the fabric covering the lid, and a hang tag on the ribbon securing the fabric to the jar.

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Secondly somehow printing onto the jar.

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Or Lastly possibly printing on either a fabric or cardboard sleeve to go around the jar, 

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  • I want this label to radiate positivity.
  • I want to emphasize Live and Love, to show how important it is to never waste a day, and to cherish the simple pleasures life has to offer.

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I've been doing a lot of sketches for my label! 

This was the first attempt at doing my project grammatical errors  ( your should of been you're )and all I think it was a good start.

I wanted to really focus on the comfort of tea, and the down home quality of mason jars. 

  • These are the designs I did for the font of the jar and the main label.
  • I would love for these designs to be printed on the jar themselves.

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I also designed labels for the different kinds of tea themselves. They will be screen printed on the fabric that will cover the lids, and they will be printed on the back side of the tags on the tea.

  • Each has a different mood, feel, color scheme, type, and border.

Here are the different borders.

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Here are the different names of the kinds of tea.

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Here are the borders and names put together.

After much thought and taking the advice from others here is my second attempt! :3

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I really tried to make a consistant and simple approach this time, using a lace doilly as a border

I really wanted to just play around so heres some more of what I did just for fun. just to give myself an idea of what it might look like.

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