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Little bit of lovely

Create a brand identity for a company creating personalised framed pictures

Moodboard link:

http://pinterest.com/enterprisingme/little-bit-of-lovely/

Brand questionnaire

Sample Brand Questionnaire

 

 

 

 

 CREATIVE BRIEF

BACKGROUND
Working as a web developer and started creating design framed prints for friends and family OBJECTIVE
To create a brand identity that differentiates from the competition and is also attractive to men.

TARGET AUDIENCE
Demographic 20-55, parents, menu and women, active social media users

MESSAGE
Folklore says that blowing the seeds off a dandelion is said to carry your thoughts and dreams to your loved one. At least, so they say...” I found this and liked the concept of sending your thoughts and love to someone

COMPETITION


Small online craft/gift sales

 

DISTINGUISHING CHARACTERISTICS
The business was researched alongside competing businesses. Many use cutesy, colourful child friendly images. I want to appeal to men as well as women. I want the prints to be a little reminder of some love that was given, that someone is loved and appreciated, a thankyou or just that they are great.

CREATIVE CONSIDERATIONS
•Must be the background to the design for the client –not too designy so as to present a blank canvas – BUT enough to convey quality, warmth and feeling.

TONE
• Vintage
• romantic
• emotional
• welcoming

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