Litmus Newsletter Welcome Email

Subject: 5 must-read email resources

From: Litmus

This welcome email did more than welcome me, it offered links to articles I may be interested in. I had just signed up for a newsletter, so clearly this is they type of think I wanted to recieve in my in-box anyway.

Sure enough, I was already thinking of looking up one of the topics they provided and I clicked on the article and read the whole thing.

Visually, I liked the look of it, the distinct bold color blocks, and the good hierarchy. I also really liked the personality in the copy.

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