@LindseyGoes2work (In Progress)

@LindseyGoes2work (In Progress) - student project

 

/ / / / / / / / / / / /

HELLO friends, 

It's so much F-U-N to look through each other's projects and to see other creatives who are hustling in their industry! So inspiring!

Thanks, T-Y-L-E-R for the informative class and guided worksheet. I'm excited to polish off my existing Instagram branding @lindseygoes2work  & to make it more intentional. It will benefit not only myself but, my followers so they can read my message and see if it resonates with them. If so, they can follow me and gain insights into ways to create cohesive brand experiences

 

@LindseyGoes2work (In Progress) - image 1 - student project

 

/ / / / / / / / / / / / 
DEMOGRAPHICS 

- Small to medium-sized business with little to no branding presence
- Preferably a startup with no online presence
- Local is better
- Rent business/downtown focus

 

/ / / / / / / / / / / /
PSYCHOGRAPHICS

- Desire unique brand identity 
- Want to connect with customers 
- Create uniue customer experinces 
- Local born and raised 
- Workaholics 
- Value relationships 
- Selling a product or service that excites them 

 

/ / / / / / / / / / / /
SOCIALGRAPHICS 

- Follow local businesses 
- Member of VDA, Chamber or other local organization 
- Open on First Friday 

 

/ / / / / / / / / / / /
VALUES 

- Charismatic 
Positive
Useful
Futuristic
Longevity
Structure
Approachable
Informative

 

Top 3
- Charismatic 
- Useful/ Sustainable 
- Approachable 

 

/ / / / / / / / / / / /
PERSONA STORY 

- (Coming back to this one later)

 

/ / / / / / / / / / / /
VALUE PROP

"I help businesses create cohesive brand experiences to serve their clients better and nurture long-term growth."

 

/ / / / / / / / / / / /
VISUAL IDENTITY 

I pulled my color-scheme from a beautiful print I found online. I bought it and plan to hang it in my office! This should help with consistency! 

- Bright, clean + poppy
- Minimalist 
- Modern 

@LindseyGoes2work (In Progress) - image 2 - student project

 

/ / / / / / / / / / / /
VOICE & TONE

- Funny
- Inspiring -> action
- Approachable 

 

/ / / / / / / / / / / /
KINDS OF CONTENT 

60% 

- Products
- Graphics / illustrations

 

30%

- Quotes
- People/ ME :-) 


10%

- Raw & process video/photos 
- Places and spaces

 

/ / / / / / / / / / / /

PLAN

Going forward I plan to make some major changes! 

[x] Buy a letter board 
[x] Create better content (The IMAGE is not the focus)
[x] Join Iconosquare 
[x] Check analytics 
[x] Focus on what's doing well 
[x] Take risks 
[x] Research hashtags & tags 
[x] NEW branded harshtag #FocusedBranding 
[x] Add IG stories! 
[x] Try to plan 30 days in advance 
[x] Center around Grand Opening (May 1 - Small Business Month)

 

/ / / / / / / / / / / /
Thanks for reading! 

-Lindsey :-) 

 

@LindseyGoes2work (In Progress) - image 3 - student project