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Lily Jane Illustration

Nearly four years ago I launched a handmade stationery company named after my infant daughter, Lily.  Since then I have slowly continued to grow my business and really establish my own personal style.  I want my branding and packaging to reflect that and be more cohesive than it has been to date.  

Here's the mood board...

I want my logo to incorporate hand lettering, illustration and a floral element to echo my business' name.  Here are a few initial sketches. 

I liked the script version best with the lily underneath the Jane so I cleaned up those two elements...

But I just wasn't satisified with how things were coming together so I went back to the drawing board a bit.  And came up with the largest version below, which I am much happier with.  It's simple, clean and sweet.

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