My Blog is: https://lifewithscoliosis.com/
I have scoliosis myself (which is a curving and twisting of the spine) and had spinal fusion surgery to correct it in 2010. My blog is about my experiences living with the condition post surgery.
To raise awareness of scoliosis and to help and inspire others through my experiences.
The blog’s audience is typically women, mainly as scoliosis is more common in females.
This is Sophie. She is 14 and has recently been diagnosed with adolescent idiopathic scoliosis and told that she needs surgery. She is scared of the surgery and what her future holds. She feels upset about her diagnosis, which came as a shock to her and her family. She had never even heard of scoliosis until recently and doesn’t know anybody else with the condition. She feels alone and self conscious. She is looking for others to connect with who have been through the surgery, to provide reassurance that she is not alone and that everything will be ok.
5 words to describe the style of writing on my blog:
GOALS (SMART OBJECTIVES)
Longer Term Goals
Life with scoliosis is a personal, positive and inspirational blog, focused on providing content about scoliosis to those who live with the condition, or know somebody with the condition.
Its aim is to increase awareness of scoliosis and help and inspire those with the condition.
Why am I doing this?
Purpose # 3: It’s a creative outlet, to express my personal thoughts and feelings
Purpose # 4: To give me a personal project and focus and develop my skills
Purpose # 5: To share my scoliosis journey and experiences post surgery to raise awareness and inspire others
Purpose # 6: To eventually generate an extra income
By putting in the effort to develop quality content on a regular basis I plan to...
Inspirational Scoliosis Stories, Interviews with people with Scoliosis, Inspirational Images/Quotes about Scoliosis, Fitness, Running, Yoga, Lifestyle.
Tips for living with scoliosis, Tips for pain management, product recommendations, product reviews, gift ideas, 10 ways to look after your back when home working, 5 ways scoliosis can impact your mental health *from my own experiences*
Currently, I publish blog posts to Facebook, Twitter, Pinterest, sometimes Instagram if relevant
Need to look at other publication channels available.
Starting from August 2020
Roles and Responsibilities
Content Strategist, Copywriter, Approver = Myself
Proofreader = partner
Designer = Outsourced / but I am learning photoshop
Web Manager = partner
Tactics to meet objectives
OBJECTIVE 1: Increase blog traffic to X per month (need to check what it is now) by building the “life with scoliosis” brand by the end of the year.
TACTICS - HOW?
OBJECTIVE 2: Grow my YouTube subscribers to over 100 in the next 12 months.
TACTICS - HOW?
OBJECTIVE 3: Create an editorial calendar and post at least 1 blog post every month for the rest of this year.
Started on Trello.
OBJECTIVE 4: Increase Instagram following to 5K by the end of the year.
TACTICS - HOW?
CONTROL - How will success be measured?
I need to set up KPI reporting to monitor the following (monthly)
-Traffic to the site
-Brand Searches on Google / Social Media
All tactics will be put into Trello and prioritised.