Michelle Liu

Graphic Designer and Web Developer

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Life shrinks or expands in proportion to courage

So for the project, I decided to go with the quote "Life shrinks or expands in proportion to one's courage." I decided that "life" and "courage" would be the most emphasized words, whereas "shrinks" and "expands" woul have secondary importance. Had some problem brainstorming, but jumped in and did some warm up on the word "Courage".

After the lettering warm-up and gathering some inspiration, I started to do some exploratory sketches...very, very, very rough, and since this is the first time I've ever done a lettering poster, I tried to do more explorations.

Next, I did some thumbnails. 

The first one was the simplest, with a traditional rectangular format. The vertical lines on either side of "shrinks" was meant to be a reference to springs etc, and I was contemplating using springs as a design element...but the layout felt too boring, even with the hierarchy.

I liked the badge shape and how strong it came out in the sketches, so I tried to do a more careful thumbnail/layout for the second one, with something like stripes radiating out from the middle of the word "courage". Eagles would be on either side of "Life"...But, for some reason the layout felt too..."fat" horizontally and too static.

The third one is probably the one I am going to go for.The folded planes are similar to that in a fan, which can "shrink" and "expand". The shape of the piece is more vertical and more dynamic, and the stripes are in reference to the phrase "wearing your stripes" etc, which requires courage...Possible concern that this might seem too patriotic, so I'm probably going to have to be careful with the color selection.

Alright, next is to do the final sketch! Any critiques or advice would be well loved. :)

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