Lía Sang

Graphic Designer

27

3

Lia Graphic Designer

Hello, 

I am Lía Sang. I'm developing my brand identity as a graphic designer. 

Here's my Mood board, made with pictures of inspiration that I have in my references folder. 

BACKGROUND  Lía is a Visual Communications student currently at Farmingdale State College, New York. Earned an Associates degree in Communications Design at Altos de Chavón The School of Design, Dominican Republic. Currently she does not have a brand identity for her abilities as a graphic designer.

OBJECTIVE To create Lía’s brand identity as a young graphic designer, trying to best reflect in a versatile logo Lía’s strengths as a graphic designer.

TARGET AUDIENCE Small businesses, educated professional man and women aged 22-47 who want any service that a graphic designer could offer (creating brand identities, photography, editorial design, web design, etc) and that are looking for an original and contemporary approach. 

MESSAGE Lía Sang will provide an original and contemporary graphic design service with responsibility. 

COMPETITION Other graphic design students and young graphic designers that do freelance work of the Dominican Republic and New York. No specific competitors. 

DISTINGUISH CHARACTERISTICS 

Very punctual and responsible person.

She has been already dealing with clients even though she is still a student.

She is passionate about design and art and appreciates it.

Will be willing to listen and comprehend clients. 

CREATIVE CONSIDERATIONS 

Avoid cursive complex typography.

Use of black and white and their shades for the color palette making them the main colors.

Use of geometric and simple typography.

Use of geometric forms.

Avoid the use of more than three colors.

TONE OR KEYWORDS 

Responsible.

Simple.

Versatile.

Contemporary.

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