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Leveling Up

STEP 1: Sketch Process

For my project, I wanted to illustrate the phrase 'level up' as a self-reminder to never stop challenging myself.

From the sketches below, the option I decided to go with has left extenders on letters V, L, and U. It also emphasizes on the word 'up.' I chose this direction because of its balance and simplicity.

STEP 2: Illustrator Process

The font I used is called Oval Black from the type foundry, FontFabric.

I kept the first letter lowercase to reduce the amount of spacing with the first L and the nearby extenders (V and U). 

At first, I chose this direction since it looked the most balanced and uncomplicated out of all the other sketches, but looking at the project now, I like the accidental 'stacked effect' created from the extenders as it adds to the message of leveling up in a subtle way. 

STEP 3: Application

Here is the final design on a couple of skateboard decks (just because):

Any feedback is always welcome and appreciated. Thanks so much for checking out my project. =)


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